Cadillac Roars Into Formula 1: GM’s Bold Leap Into Global Racing

Image provided by General Motors

NOVEMBER 30TH, 2024

In a historic move that’s set to electrify the world of motorsport, General Motors has officially announced the launch of the Cadillac Formula 1 Team. The partnership between GM, TWG Global, and Formula 1 promises to bring a fresh wave of American innovation and competition to the pinnacle of racing when the team takes to the grid in 2026.

For Motorsports Gateway Howell members and garage condo owners, this groundbreaking news represents not just an exciting chapter for Cadillac but the strength and future of American motorsport on the global stage.

A Bold Vision

GM’s venture into Formula 1 is more than just a race to the podium. With plans to debut its own power unit and eventually establish itself as a “full works” team, Cadillac aims to redefine the limits of engineering and technology in motorsports.

“As the pinnacle of motorsports, F1 demands boundary-pushing innovation and excellence,” said Mark Reuss, President of General Motors. “It’s an honor for General Motors and Cadillac to join the world’s premier racing series, and we’re committed to competing with passion and integrity to elevate the sport for race fans around the world.”

This announcement marks Cadillac as the first new team to enter F1 since 2016, positioning the brand as a key player in a sport that is rapidly growing its presence in the United States and around the world.

American Innovation Meets Global Reach

Cadillac’s entry into Formula 1 aligns seamlessly with GM’s broader objectives of innovation and global branding. By leveraging cutting-edge electrification, advanced software systems, and internal combustion engine technologies, GM’s foray into F1 will contribute to advancements not only on the track but in consumer vehicles worldwide.

Greg Maffei, President and CEO of Liberty Media, underscored the significance of this step: “With Formula 1’s continued growth plans in the US, we have always believed that welcoming an impressive US brand like GM/Cadillac to the grid and GM as a future power unit supplier could bring additional value and interest to the sport.”

Legends and Leadership

The Cadillac Formula 1 Team isn’t just bringing advanced technology to the grid; it’s also assembling a dream team of talent and leadership. Racing legend Mario Andretti, America’s last F1 champion, will serve as a director on the team’s board. Andretti expressed his excitement, saying, “My first love was Formula 1, and now – 70 years later – the F1 paddock is still my happy place. I’m absolutely thrilled with Cadillac, Formula 1, Mark Walter, and Dan Towriss.”

Andretti’s storied career and deep connection to F1 bring a sense of heritage and passion that will undoubtedly inspire fans and competitors alike.

Cadillac’s Road Ahead

Behind the scenes, the Cadillac Formula 1 Team has already made significant progress. With operations in Indiana, Michigan, North Carolina, and the UK’s motorsport hub of Silverstone, the team has been hard at work on aerodynamics, chassis design, vehicle dynamics, and software development.

“Together, we’re assembling a world-class team that will embody American innovation and deliver unforgettable moments to race fans around the world,” said Dan Towriss, CEO of TWG Global’s motorsports businesses.

A Thrilling Prospect for Motorsports Gateway Howell

Cadillac’s entry into Formula 1 marks a pivotal moment for American motorsport, showcasing innovation, ambition, and a drive to compete on the global stage. For members and condo owners at Motorsports Gateway Howell, this move reinforces the growing prominence of motorsport in the United States, highlighting the potential for technology and engineering excellence to redefine automotive performance.

As Cadillac embarks on this exciting venture, it’s an opportunity to celebrate the broader evolution of motorsport, where cutting-edge advancements not only enhance racing but inspire innovations that ripple through the industry.

Countdown to 2026

With 2026 fast approaching, the excitement is building. Motorsports Gateway Howell congratulates Cadillac and GM on this monumental achievement and looks forward to celebrating the strides American motorsport continues to make on the global stage. Buckle up, members — the race to 2026 is on!

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